AI OUTBOUND FOR B2B SAAS

One focused audience. A reason to reach out.

Start with the segment you understand best. Learn from real conversations, then carry that knowledge into the next play.

Castia Play setup with example audience criteria and a green Play preview panel — Captured in Castia · example inputs · English UIOpen full size ↗

Founder-led sales

Turn product expertise into your first play.

Define who benefits, what problem you solve, and what counts as a good fit. Review a small set of researched companies before drafting your first outreach.

Example: a workflow SaaS targeting operations teams that are opening a new office.

A new segment

Test a new audience with a specific angle.

Give the segment its own research questions and messaging. Keep the same product knowledge while checking whether the new audience has the problem you solve.

Example: a developer tool testing a play for teams hiring their first platform engineer.

Repeatable outbound

Run the approach your team can stand behind.

Reuse a published play, qualify the next companies, and review each draft against the saved evidence. Keep replies and decisions close to the account.

Example: an established SaaS team repeating an expansion play in a second market.

Fits the tools behind your outreach.

Connect research and contact providers in Settings. The current Plays workflow hands approved email to Smartlead, which owns the sending schedule. Approval alone does not send a message.

Connected providers have their own subscriptions and limits. Castia is the workspace where you prepare and review the work.

See how it works →

Bring your product. Build your first play.

Start with a focused audience and an opening you would send yourself.

14-day trial · card required · €0 initially
Renews automatically on day 15 at €250/month plus applicable taxes unless cancelled.

Start with Castia See pricing and what’s included